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L.
Meyer-Waarden is
assistant professor in Marketing at the University of Toulouse III
Paul Sabatier and associated to the
LGC
(Laboratoire Gestion & Cognition /Institute for Management Sciences and
Cognition). He
got
his PHD in
Marketing at the
University of Pau (France) and
the Institut für
Entscheidungstheorie und Unternehmensforschung (Institute for
decision theory and business administration at the university of
Karlsruhe (Germany).
Topic:
« The sources of Efficiency in Loyalty Programs-An Empirical
Investigation based upon a Single Source Panel ».
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Perspectives of Toulouse
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His doctoral
thesis has been selected for its
particular academic and managerial interests by the French Retailing
Foundation IEMCD (Institut Européen du Marketing, du Commerce et de la
Distribution). He got in 2002 the French Retailer "Casino"
award and in 2003 the French Retailer "Auchan" award
as well the French marketing
(AfM) as well
as management (FNEGE) association -award.
Together with
Pr. Christophe Benavent
&
Pr. Wolfgang Gaul, he
created in 2000 the French-German research group
IRGREM
(International Research Group for Relationship- and E-Marketing)
specialised in relationship marketing, customer
relationship management
(CRM) and e-marketing and financed by the French and German ministeries
for foreign affairs.
Research & Teaching
Topics :
- Loyalty Programs,CRM&Database
Marketing
- Direct Marketing
-
Test-Marketing
- International
Marketing
-
Quanititative Marketing Methods (Dirichlet Model & Conjoint Analysis)
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He has been a visiting
research scholar at the university of South-Australia (Adelaide) and
at the university of
Karlsruhe. |
He
was
CEFAG
scholar (European
Research Centre of Advanced Management Studies)
and
got
his
MBA
(DEA Marketing & MAGISTERE OF
DIRECT MARKETING) at the university (IAE) of Lille.
The
subject of the MBA Thesis: " An empirical comparison of the Predictive
Validity of Self-Explicated Methods , Conjoint Analysis and Hybrid
Conjoint Analysis".
Before
he successively
occupied key-account- & product manager positions at L’OREAL in Germany.
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