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Research Topics :

• Loyalty Programs
• Customer Relationship Management
• Database Marketing
• Direct Marketing
• Marketing Forcasting Models (Dirichlet Model, Conjoint Analysis, Survival Analysis)
• International Marketing

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Last News

05/2004: New empirical results about loyalty programs 04/2004:

 

05/2004: Publication L. Meyer-Waarden "Customer Retention - Strategies, Practice and efficiency of relationship marketing"  in May 2004 by Vuibert eds. Click here.

07/2003: L. Meyer-Waarden got the French Management (FNEGE)&Marketing Science (AfM) PHD Award : "The sources of efficiency of loyalty programs".

01/2003: C. Benavent  & L. Meyer-Waarden  granted  with French retailor Auchan PHD Award.

05/2002: Interviews of C. Benavent  & L. Meyer-Waarden in the "MarketingScan Letter" & in "Points de Vente"

IRGREM (International Research Group for Relationship- and E-Marketing) workshops about CRM, e-marketing and relationship marketing